If you own a business blog or website, chances are you want to get as much traffic as possible. Traffic not only boosts interest in your site, but it can also bring you revenue. In the past, getting people to come to your website was as simple as writing great content. While you still need great content, you should also optimize your business website for Google voice search.
Google voice search is changing the way people find travel solutions and deals. However, voice search is not the most popular way to search for business solutions right now, but that may change in the years to come. Today, we are going to learn some tips that will help your business website get prepared for the future.
Google Voice Search is not the only thing!
There are so many aspects to getting traffic to your site. In this post, I am focusing on the Google voice search. One more thing I want to mention is the website loading speed.
You probably already know that site speed is very important. The faster your website loads the greater your chances of keeping people’s interest. Slow websites that take a long time to load might deter people from even viewing your site.
Having your business site load in just a few seconds will greater your odds of pulling in more traffic that you can turn into income.
Speed is also a huge factor when it comes to Google voice search. In fact, Google voice search prioritizes those websites that load the fastest. Below are some tips that can help make your business website move super-fast. Each of these tips is easy to implement and should always be a part of your overall plan.
Here are some additional pointers to keep in mind:
- Make sure all your files are compressed.
- Check your server’s response time and make sure it is up to speed.
- Optimize your website for mobile devices.
- Improve page speed by utilizing website caching.
- Optimize your images and your content.
Keep Local Searches In Mind
When you look at voice searches, you will find that 22% of them are LOCAL.
This means that the person is looking for information or products locally. A great way to snag some of those local searches is by building some local content. To optimize your business website for local searches, include some local keywords into your content.
Keywords like “near me”, “by me”, or “nearby” can help you gain more local searches. These keywords may sound strange, but they can help you draw in more traffic from local voice searches.
Use Long Tail and Short Tail Keywords
Another great way to optimize your business website for voice search is by including some long tail and short tail keywords. By mixing things up a bit and using both types of keywords, it will greater your chances of ranking higher on Google overall.
Subject to change of current rules, according to the Google algorithms, voice search typically does well with longer keywords. Google text search does well with shorter keywords. Having both will better your odds at ranking for both types of searches.
Build Conversational Content
In the past, one of the best ways to rank in Google was to build content around hot keywords. While keywords are still important, they may not be as important in the future.
Google voice search prioritizes websites that have high-quality content that is both informational and conversational.
So, when you are in the process of developing content for your business blog or website, make sure that you speak naturally. Write your content as though you were speaking to a client or a friend instead of trying to talk a machine. This will help your website grow and it should help you get more traffic.
Create Large Posts That Answer Questions
When people are using voice search, most of the time they are looking for answers to questions they may have.
To capitalize on this, you will need to build content that answers questions. Large posts that are at least 2000 words or more work best for both Google text search and Google voice search. Google, in general, loves longer articles, with the optimal word count being around 2,000 words, up to 2,300.
If you create amazing content that helps answer people’s questions, you are going to rank higher and faster. Great content that has real-world value will also help you build trust with your visitors which will have them coming back to your site with future questions.
Include a FAQ
A great way to answer questions about your business website and to rank higher in voice search is to include a FAQ.
In this section, you will need to answer questions that are strongly related to your site. This will not only help users find the information they are looking for, but it will also help improve your overall search traffic. You can quickly develop a FAQ for your business site, and it will also make it look better overall.
Utilize Featured Blocks of Content
To optimize your business site for Google voice search, you should create featured blocks of content that answer questions. These blocks of content should summarize your main content and be above the fold.
This block of text should be under 29 words and can include H-tags, bullet points, and lists. The reason you want to make this content block under 29 words is that this is the average number of words in a voice search.
This will help your site not only rank better with Google voice search but also with the traditional search engine. These blocks of text are also great for your visitors who will get answers right away when they visit your website. The ability to quickly answer questions is always a plus.
While Google voice search may not make up a large majority of your traffic today, who knows what the future might hold? With more and more people searching with voice, it just might be a large portion of your traffic in the future.
By optimizing your business site for voice search today, you will be ahead of the curve in the future. When everyone else is scrambling to bring their websites up to par with voice search, you can sit back and relax!
For those who fail to recognize this growing search trend, you just might find yourself spending a lot of time rewriting the content and revamping your site in the future.